Cultural Differences – USA

Casual small talk US-Americans are certainly considered experts when it comes to innocuous small talk. Having an easy-going conversation helps creating a pleasant atmosphere, and this again is important for doing business. It may well be the case that during this kind of conversation your US-American business partner tells you that it would be nice […]

Initial business contact with US-Americans

There are several ways of doing so. Keep in mind that for US-Americans time is money and they find it difficult to deal with things that seem “strange” to them. As a first step send an e-mail in which you explain your offer or your request in a nutshell. Make sure you indicate your potential […]

Presentations for US-Americans

A presentation in front of an US-American audience needs to be short, concise and goal-orientated. Pay attention to the order of your structure! Do not begin by talking about the firm or the product history but emphasis the customer benefit. Then move on to the main aspects, results and conclusions. After that you explain with […]

US-American communication style

US-Americans appreciate a pleasant atmosphere. Creating and keeping it, is of great importance to them. At an early age Americans learn to approach others, to be friendly and helpful. Right from the cradle they are praised for every tiny achievement. That creates confidence and marks their communication style: Always positive! Advantages of positive attitude Do […]

Visitors from the USA

US-Americans often have little knowledge of the guest country and its inhabitants. They have a tendency to be not particularly good in dealing with foreign ways of behavior, and they expect to have everywhere the standards they are used to. That of course varies from one US-American to another, depending on their personality, experience in […]

Communication in the US-business culture

The main characteristics of the US-American communication style can be summed up in a catchy motto: Hard on facts, soft on people. US-Americans communicate clearly and directly on the matter, but are always polite and friendly to the person. That’s why they attempt to establish a pleasant rapport before business topics are addressed. They usually […]

US-American meeting etiquette

Meetings in US-American companies proceed goal-orientated. An agenda is distributed in advance, whereby it is expected that each person prepares for their topic. Often exact times are given on the agenda, which are scheduled for one point of discussion. The topics are dealt with in a structured manner. Normally it is not possible to return […]

Business in the USA: Think big!

This can be seen, for example, in project planning. In the USA, at first a major goal is formulated. Then people sit down and think about how this goal can be achieved. A detailed planning of individual steps is usually not provided. US-Americans don’t look at too many details and also don’t define subgoals to […]

US-American cultural characteristics

The main thing is the belief in success – and in the American dream. In addition, equality and equal opportunities as well as creativity, helpfulness and friendliness are important. Believing in success In many areas American culture has been shaped by Protestant working moral which distinguishes itself by personal responsibility, self-monitoring, endurance, the value of […]

10 tips on business culture in the USA

Tip 1: Be helpful and welcoming! The US-American culture has been shaped by values like helpfulness and hospitality. For the American pioneers those values were essential for survival – and are still expected today. Like long ago US-Americans consider it as extremely important to be neighborly. This includes for example to pop in or call […]

Negotiations in the USA

US-Americans follow the same basic rule in negotiation that applies to all business communication in the USA: Say what you mean, and mean what you say. There might be a firmer tone than usual, but the motto is still: Hard on facts, soft on people. Stick to the facts and keep calm. Be prepared US-Americans […]

Business meals and after work in the USA

In the USA business meals and after work activities are a good social lubricant and are viewed as a standard part of a business deal. Although US-Americans are open and friendly at group common meals and activities, they do not “Only do business with friends”, as in many other parts of the world. Being a […]

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