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How to understand Swedish signals

Swedes are very modest and restrained in their communication; they will take every pain not to offend you or alienate you. Omtanke, which they have taken in with their mother’s milk, forbids them to do that. That means that criticism is often wrapped up in discreet (counter) suggestions or questions. And people from other countries often […]

Cultural Differences – Sweden

Geographical proximity to Sweden leads many people in Europe to underestimate the cultural differences. Sweden is a modern Western country, a democracy, a free market, and has many internationally successful companies. Thus, there shouldn’t be that many differences. But there are: there are many internationally successful companies throughout Europe as well as in Sweden, but […]

Negotiations in Sweden

When you enter negotiations with Swedes you should be well aware of your inner attitude and also reflect what impression you are making on the other side during the conversations. Swedes will always see you as a negotiating partner and not as a negotiating opponent. They will search for a solution in a friendly and nice way, […]

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