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Cultural Differences – Denmark

Modesty is a must when dealing with Danes. This is how you will make the best impression on your Danish business partners. Introduce yourself very briefly and don’t attempt to show off with your titles and positions. Danes are very conscious of equality. It is much more important to be personable, warm and friendly. Long […]

Communication and first impressions in Danish business life

Danes don’t beat about the bush and get to the point quickly. Communication is goal-oriented and direct, the language style clear and distinct. People in Denmark tend to use low-context communication: you don’t have to read between the lines, things are spelled out. Well-structured statements with figures and data to support what has been said is […]

A willingness to cooperate is the Danish dealmaker

Danes are keen on reaching an agreement once negotiations are underway. This is why your Danish partners enter the negotiations with realistic ideas, not with high demands that would have to be renegotiated. They listen in a friendly manner and are willing to cooperate with you as a future contractual partner. It is clear to […]

Meetings with Danish business partners

Danish meetings (Møder) are targeted. Of course, this also applies to meetings with foreign business partners. Beyond any concrete goals, such as the start of the project, meetings are also about establishing a sense of trust and community. Accordingly, the term “Fælleskab” – “community” – is central to Danish culture. The Danish designer Erik Magnussen […]

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