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Giving talks and holding presentations in Brazil

In their presentations, Brazilians often use the diminutive and even apologise expressly. This is due to their indirect communication style. Even their tone of voice, pauses, gestures and facial expressions may sometimes give their business partners from other countries the impression that they are not competent enough. When attending a Brazilian presentation, allow plenty of […]

Presentations in the Arab Gulf States

Are you ready to give a presentation to your Gulf Arab project partners? If you want anyone to listen, do not spoil your chances by dashing to the front at 9am sharp and start presenting even before the projector has warmed up. Much more important are preliminary conversations with your listeners or the participants in […]

Initial business contact with British partners

The British like to stick to traditions. “Traditional” means that something has sustained the change of time and it has proven successful. A bright new tomorrow, bathed in the warm glow of yesterday – that is what Britons strive for. No wonder, a good cup of Earl Grey or English Breakfast Tea is not only […]

Negotiations in Sweden

When you enter negotiations with Swedes you should be well aware of your inner attitude and also reflect what impression you are making on the other side during the conversations. Swedes will always see you as a negotiating partner and not as a negotiating opponent. They will search for a solution in a friendly and nice way, […]

Communication in China

In China the primary goal of business communication is to create a lasting solid relationship based on reciprocal trust and harmony. You do business with friends only, not with strangers. Small talk Therefore, the first step in paving the way for business is doing everything to get to know new partners better through small talk. […]

Communication and first impressions in Danish business life

Danes don’t beat about the bush and get to the point quickly. Communication is goal-oriented and direct, the language style clear and distinct. People in Denmark tend to use low-context communication: you don’t have to read between the lines, things are spelled out. Well-structured statements with figures and data to support what has been said is […]

Meetings and presentations in Poland

Meetings are very popular in Poland, because they offer a chance for personal contact. However, the objectives of the meeting are often achieved only shortly before closing, under time pressure, because there is no strict structure. Instead, you jump from topic to topic and not all decisions are recorded in writing. Many internal meetings will also take […]

A willingness to cooperate is the Danish dealmaker

Danes are keen on reaching an agreement once negotiations are underway. This is why your Danish partners enter the negotiations with realistic ideas, not with high demands that would have to be renegotiated. They listen in a friendly manner and are willing to cooperate with you as a future contractual partner. It is clear to […]

Challenges in a German-French job interview

Let’s take a look at the human resources department of a traditional German company that attaches great importance to good dealings with its personnel at all levels and lives up to this. One sunny morning, a young French engineer, graduate of a so-called French “elite university”, two representatives of the technical department and the HR […]

How to understand Russian business talk

The Russian communication style is relationship-oriented. Personal feelings always take precedence over factual information. This is why many Russians tend to communicate in a more diplomatic manner. Not everything is stated clearly and unambiguously. Don’t expect plain speaking. Any direct, rational and fact-oriented communication seems confrontational and even hurtful or arrogant to Russians.. Is it […]

Meetings with Danish business partners

Danish meetings (Møder) are targeted. Of course, this also applies to meetings with foreign business partners. Beyond any concrete goals, such as the start of the project, meetings are also about establishing a sense of trust and community. Accordingly, the term “Fælleskab” – “community” – is central to Danish culture. The Danish designer Erik Magnussen […]

Cultural mix in cooperation with Luxembourg

Luxembourg companies are usually well structured and organized. Following the German model, there are often extensive administrative processes, and following the French model, hierarchies are strongly differentiated. The working style prevalent in Luxembourg is also often described by workers who have already worked in various neighboring European countries as a Franco-German mix. The German way […]

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