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Cultural Differences – South Africa

In today’s democratic South Africa, multi-culturalism has become a way of life with a lot of open-mindedness and global thinking. In the Rainbow Nation you will meet about 70 percent black Africans, but also many different ethnic groups. 16 percent of the population is white. The Boers are the descendants of the Dutch colonial power. […]

Cultural Differences – Kenya

Kenya unites around 40 ethnic groups (Bantu (65 percent), among which are Kikuyu (20 percent), Luhya (14 percent), Kamba (11 percent)) and Nilots (approx. 30 percent), among which are Luo (13 percent), Kalenjin (12 percent), Massai (1.6 percent) and others) as well as a large number of immigrant Indians, Pakistanis, Arabs and Chinese. This multi-ethnic […]

Cultural Differences – Russia

When establishing business relations in Russia for the first time, contacting potential business partners can be the first major hurdle. In Russia, personal contact is preferred. Just writing is perceived as too impersonal and dispassionate. Russians expect to best assess their interlocutors by meeting face to face. For this reason alone, faxes and e-mails often […]

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