When you meet previously unknown business partners for the first time, wait until your Brazilian host introduces them to you. Only then should you greet them. It is quite normal to very swiftly move to using first names even in a business context. In contrast to most other Latin American countries, family names are rarely […]
Working in Brazil without coming across the famous ›jeitinho‹ is practically impossible. The word derives from ›dar um jeito‹, which translates as ›finding a way‹, with the added suffix ›inho‹ making it into a diminutive. The expression means that for almost everything there is a way (out). Even when this is not entirely legal, one […]
In their presentations, Brazilians often use the diminutive and even apologise expressly. This is due to their indirect communication style. Even their tone of voice, pauses, gestures and facial expressions may sometimes give their business partners from other countries the impression that they are not competent enough. When attending a Brazilian presentation, allow plenty of […]
Brazil is a multicultural and very open-minded country. Foreign business people are generally greeted warmly and with great interest. Brazilians are, however, not easily impressed. Their strong self-confidence breeds their attitude, ‘We are who we are’. For good bi-national contacts, you should thus bear in mind that you should always show your Brazilian partners the […]
