Intercultural Training USA

The United States of America: this huge country has always been „the land of opportunity“ and a „melting pot“ of different cultures. Maybe this is why the US became one of the biggest political and economic super powers – just the US-state California alone belongs to the five biggest economies in the world. Undoubtedly, the US is an important trading partner for many international companies and an attractive consumer market worth investing into.

Because of its history as an immigrant nation, there are traditions and etiquettes that are also represented in the everyday business life reflecting the fusion of many cultures.

The intercultural USA training will help your employees to successfully navigate this unique place: What do business people need to know about themselves and their counterparts in the US to avoid embarrassing situations, mistakes and costly conflicts?

Answers to these and many other questions will be provided with the intercultural trainings by crossculture academy: 

  • cater to your employees’ and their families’ needs
  • consider your industry and regional particularities in the US
  • are conducted by highly trained staff
  • are flexible: they usually go over a period of one, two or several days
  • give answers to all questions about an oversea stay
  • provide peace of mind and confidence
  • can be organized within 48 hours
  • are the ideal foundation for a successful stay abroad

  • explains cultural differences and etiquettes
  • provides and interprets typical day-to-day business situations in the US
  • talk about successful communication in the US
  • explains how decisions are made in the US
  • demystifies structures and processes in US-companies
  • prepares for successful presentations and negotiations in the US
  • provides strategies to avoid conflicts and social faux-pas

  • Saving time and money due to well-prepared employees, who know what they are doing
  • Keeping and growing the prestige of your company in the US
  • Your employees show self-confidence and cultural competency
  • Less or no embarrassing situations
  • Less or no misunderstanding and costly conflicts
  • Accompanying family members are actively involved in the success of the stay abroad
  • Satisfaction, happiness and increased company loyalty among employees and their family members

Intercultural expat trainings

You are interested in our intercultural trainings? Please contact us – we will be happy to prepare those for you within 48 hours!

Values in the USA

Individualism plays an important role in the US. To be independent and self-reliant are important virtues, which are valued in the business world as well. But what does that mean when it comes to risk taking, negotiations or decision making? And is the motto “time is money” truly valid?

At the same time, the concept of equality is important. Despite the many existing cultural, economic and political differences, believing into the “American Dream” is deeply rooted into the US society. How does that come into play when negotiating with US business people? How important are status symbols, titles or hierarchies?

The intercultural US-training clarifies differences and similarities about values and ways of thinking in the United States.

Communication in the USA

People in the US are very direct communicators while being very friendly and interested. But can this be expected as well when at the negotiating table? How important are personal relationships to build up trust to partners or to a new team in the US? What is needed to know about humor at the workplace? How do US business people deal with conflicts?

Also, many Americans are curious – maybe a bit too curious for many. What is a good response without appearing too rude?

The intercultural US-trainings provide the best communication strategies for business situations and in everyday life.

Daily life in the USA

You can tell by the small things, how comfortably someone gets around in a foreign country, since there is a lot of knowledge involving correct communication and local etiquettes. E.g. what is the appropriate distance when in line at a US Starbucks? What is still acceptable when showing up late for an appointment? How do you properly react when someone sneezes – or when you need to sneeze?

These and other questions about daily life in the USA and its challenges – e.g. school choices, infrastructure or personal needs – are covered in our US-specific intercultural trainings.


Our languages


Our places we call home


Costumer recommendation


There for you!

+49 (0)711 722 468 44
Cookie Consent with Real Cookie Banner