Intercultural Training USA

The USA—always known as the great 'Land of Unlimited Opportunities' and a 'melting pot' of many cultures. Perhaps this is precisely why the USA became a political and economic superpower—even the state of California alone ranks among the world's top five largest economies. Without a doubt, the USA is an important trading partner and an attractive consumer market for many companies, making it a worthwhile investment.

Since the USA has always been a country of immigrants, it maintains traditions and practices that represent a fusion of various cultures, even in everyday business.

In the trainings, your employees will learn to understand this cultural mix and successfully navigate the U.S. business environment.

Training Content

About the training

The trainings:

  1. An internship position in a successful training company
  2. Insights into working in the intercultural area
  3. A company culture that is characterized by responsibility, freedom and working together at eye level
  4. A varied and responsible area of ​​responsibility
  5. Space for introducing your own ideas
  6. A pleasant working atmosphere in a dynamic team

The contents:

  1. Study of economics, media and communication sciences, education or a comparable course with a focus on marketing or human resources
  2. Interested in intercultural topics, sales, personnel development, consulting
  3. Analytical and conceptual thinking skills, affinity for online marketing
  4. Ability to communicate and enjoy working independently
  5. Sociability, open mindset, curiosity and desire to learn something new
  6. Confident use of MS Office
  7. Very good knowledge of German and English, both spoken and written

Your advantages:

  1. Assisting in the planning, organization and follow-up of intercultural training
  2. Support in the creation of training-related documents (content and operational)
  3. Insights into the work of an education provider in the intercultural sector
  4. Support in the conception, organization and implementation of current projects (e.g. marketing, e-learning)
  5. Independently carrying out research and analysis
  6. Content creation for videos, social media posts, etc
  7. General office work

About USA

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Values in the USA

In the USA, individualism plays a big role. Being independent and self-reliant are important virtues that are particularly valued in the US business world. What does this mean in terms of risk taking and negotiations in the USA and does the motto “Time is Money” really apply?

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The society

Americans generally communicate directly and openly and are friendly and interested. But does this also apply at the negotiating table? How important is a personal relationship to building trust with US business partners or a US team? What role does American humor play here? How do business people in the USA deal with conflict?

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Everyday life

Whether you actually know your way around somewhere else can be seen in “the pitfalls of everyday life”. This includes knowledge of correct communication and local etiquette. What is the appropriate distance in a queue at an American Starbucks? How late can you be for an appointment in the USA? And what do you say when someone sneezes in the room - or when you have to sneeze yourself? While at the same time keeping the issue of compliance under control?

Values in the USA

In the USA, individualism plays a big role. Being independent and self-reliant are important virtues that are particularly valued in the U.S. business world. What does this mean in terms of risk-taking and negotiations in the USA, and does the motto 'Time is Money' really apply?

Additionally, the concept of equality is very important in American society, as the belief in the 'American Dream' persists despite many differences. What does this mean in dealing with business partners? How important are titles, hierarchies, and status symbols?

The intercultural USA training highlights the similarities and differences in U.S. value culture and mindset.

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Communication in the USA

Americans generally communicate directly and openly, while being friendly and interested. But does this also apply at the negotiation table? How important is a personal relationship for building trust with U.S. business partners or a U.S. team? What role does American humor play here? How do businesspeople in the USA handle conflicts?

Many Americans are also curious—sometimes too curious—about private matters that some may find uncomfortable. What is the best response to this without offending the other person?

The intercultural USA training provides the best communication strategies for both business and personal situations.

Everyday Life in the USA

How well one truly knows another place often becomes clear in the 'pitfalls of everyday life.' This includes knowledge of proper communication and local etiquette. What distance is appropriate in a queue at an American Starbucks? How late can you be for an appointment in the USA? And what should you say when someone sneezes in the room—or when you need to sneeze yourself?

This 'everyday knowledge' is covered in the intercultural USA training. Additionally, your employees will get answers to individual everyday questions, such as school selection, local infrastructure, or vegan diets.

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Diversity and tolerance are close to our hearts. At crossculture academy, we are predominantly female, but when we refer to clients or participants, we always mean everyone who uses our services.

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